SOMNIUM SMS PRIVACY POLICY


Effective Date: NOVEMBER 10, 2025


This SMS (Text Message) Privacy Policy describes the information Somnium Wine Company, LLC (“Somnium,” “we,” “our,” or “us”) collects, how we use and retain this information, with whom we share it, and the choices you have in connection with our text messaging program (the “Platform”) in the United States. All information described here is intended for the U.S. market only.


1. SCOPE


When this Privacy Policy applies:  This Privacy Policy applies to Somnium’s collection of personal information from or about individuals using the Platform, including any online forms associated with our text messaging program, when you subscribe to or interact with our text messaging program, or click hyperlinks in text messages provided through it.


When this Privacy Policy does not apply:  This Privacy Policy does not apply to any other processing of your personal information by Somnium. It also does not apply to websites or domains maintained or operated by third parties. Because this Policy does not extend to those sites, we encourage you to read any posted privacy policy before using a third-party service or site.


2. PERSONAL INFORMATION WE COLLECT, HOW WE USE IT, HOW LONG WE KEEP IT, AND HOW WE SHARE IT


A. Information you provide directly


We may collect the following categories of personal information when you interact with our Platform:


  • Identifiers: name, phone number, email address, mailing address.
  • Sensitive Personal Information: age or date of birth, and general or real-time location data (including device or IP-based identifiers collected through tools like RedChirp or Google Analytics).
  • Payment Information (if applicable): card number, expiration date, billing ZIP.
  • Communications: messages, responses, or comments shared via text, chat, or forms.


We use this information to:


  • Create and manage your account (if applicable)
  • Process transactions or fulfill requested services
  • Communicate with you via text or email about products or events
  • Provide customer support
  • Send marketing communications if you opt in (via RedChirp). To help us personalize and measure these messages, we may use technologies that can identify you or your device—such as cookies, pixels, or similar tracking tools.


B. Information Collected Automatically


We may collect information automatically using cookies or similar technologies, including your IP address, device information, and browsing activity on our site.


We use the following tools to help us understand and improve user experience:


  • Google Analytics – Collects aggregated, non-personal information such as page views, session duration, and general site interaction to help us analyze website performance and user engagement. For more information on how Google Analytics collects and processes data, visit Google Technologies Partner Sites.
  • RedChirp – Collects limited information related to text message engagement, such as delivery status, response times, and interaction data, which may include device identifiers or IP address, to help us measure and improve the effectiveness of our text message communications.


We use this data to analyze usage patterns, improve the user experience, prevent fraud, and personalize communications.


3. HOW WE SHARE YOUR PERSONAL INFORMATION


We do not sell or share your mobile number or other personal information for marketing or promotional purposes.


We may share your personal information:


  • Within Somnium for business operations
  • With service providers (e.g., SMS delivery, analytics, hosting, or customer support)
  • In connection with mergers, acquisitions, or business transfers
  • To comply with legal obligations
  • With your explicit consent


4. YOUR CHOICES


  • Text Messages: Reply STOP to any text to opt out, or contact us at info@somniumwine.com.
  • Email Marketing: Unsubscribe through the link at the bottom of any email, or contact us at info@somniumwine.com.
  • Account Changes: You can request to update or delete your information by contacting info@somniumwine.com.


5. CALIFORNIA PRIVACY RIGHTS (CCPA / CPRA)


If you are a California resident, you have the following rights regarding your personal information, subject to verification and certain limitations:


  • Right to Know: You can request details about the categories and specific pieces of personal information we have collected, the sources of that information, the business or commercial purpose for collecting or sharing it, and the categories of third parties with whom it is shared.
  • Right to Delete: You can request that we delete your personal information, subject to legal exceptions.
  • Right to Correct: You may request corrections to inaccurate personal information we hold about you.
  • Right to Opt-Out of Sale or Sharing: We do not “sell” or “share” personal information as defined under the CCPA/CPRA.
  • Right to Limit Use of Sensitive Personal Information: You may request that we limit our use of your sensitive information to only what is necessary to perform the services you requested.
  • Right to Non-Discrimination: We will not discriminate against you for exercising your privacy rights.


To exercise these rights, please contact us at:  info@somniumwine.com.


You may also designate an authorized agent to submit requests on your behalf.


6. DO NOT TRACK

Your browser may allow you to send “Do Not Track” signals. At this time, we do not respond to such signals due to lack of industry standards. Learn more: AllAboutDNT.com.


7. SECURITY

We maintain reasonable technical and administrative measures to protect personal information from unauthorized access, disclosure, alteration, or destruction. However, no system is completely secure.


8. AGE RESTRICTION

The Platform is not intended for individuals under 18. We do not knowingly collect information from minors. If you believe we have received data from a person under 18, contact us at info@somniumwine.com to request deletion.


9. CHANGES TO THIS NOTICE


We may update this Notice from time to time. Updates will appear here with a new effective date. If changes materially affect your privacy rights, we will provide prominent notice and, where required, obtain your consent.


10. U.S. MARKET ONLY


The Platform is intended for users within the United States. If you are outside the US, your information may be transferred to and processed in the United States.


11. CONTACT US


If you have any questions or concerns about this Privacy Notice, please contact:


  • Somnium Wine Company, LLC
  • Mailing Address: PO BOX 307, St. Helena, CA 94574
  • Contact Email: info@somniumwine.com


Updated: NOVEMBER 10, 2025